Taboola Review – Largest Platform For Content Recommendation & Advertisement?

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Taboola Review

Taboola is an Internet-based content discovery platform that helps publishers and marketers drive traffic to their website and make money off that traffic by selling advertising space. The company has a client list that includes USAToday, NBC, the Weather Channel, the Boston Globe, and other high-profile clients.

The Company

Adam Singolda is the founder and CEO of Taboola. He founded the company in Israel in 2007 after serving in the Israeli National Security Agency. He studied computer science with the Israeli Defense Force and graduated first in his class from the IDF’s Officer Academy.

The problem Singolda looked to solve with Taboola is that people are not always aware of the articles, websites, and videos available on the Internet they may enjoy. Essentially, people can’t search for something if they don’t know it exists. Over time, Taboola has developed methods of being able to predict videos and other Internet entities people may like based on their previous interests. Taboola’s mathematical calculations helped give online publishers a way to drive traffic and monetize their sites. Taboola’s website claims that it provides over 360 billion recommendations each month to over one billion users, referring to itself as the “world’s leading content discovery platform.”

The Product

Taboola provides two main services: driving traffic to your website and monetizing that traffic through advertisements. Essentially, Taboola is responsible for placing links to pages, videos, slideshows, and other Internet entities on a variety of web pages that are designed to provoke readers to visit those pages. Through the use of the company’s mathematical calculations and algorithms, those links are purposefully placed according to each user, predicting links that will be of interest to each user, making it more likely that those links will be clicked.

There are four types of ads you can create in Taboola:

• Related Content Widget
• In Content Ad
• Link Widget
• Sidebar Widget

Depending on your needs, you can either use these ads to drive traffic to your site or sell space on your site for such ads, earning money for both the space that gets utilized and when users click the links. Since Taboola customizes the links that appear for each individual user, the chances of engaging the reader and producing either traffic or revenue increases.

Taboola also allows you to have a great amount of control over your advertisements. You will be able to filter the ads present on your site. The company also provides real-time updates on the success of your campaign, so adjustments can be made to help maximize the success you have with Taboola.

The Opportunity

Taboola’s website claims five ways of being able to help potential clients achieve their goals:

• Increase Brand Awareness – The number of premier sites on Taboola’s client list allows your brand or product to reach millions of users.
• Build Thought Leadership – Reach specific audiences and promote content that will initiate conversation on social media platforms.
• Grow Your Readership – Acquire regular readers through a presence on well-known sites rather than relying on social media to find new readers.
• Generate More Leads – Taboola’s targeted approach can lead to high quality users discovering your site.
• Drive Online Purchases – Have products become recommended on valuable sites, adding credibility to your products and increasing the likelihood of online purchases.

The Verdict

There are a countless number of reasons to believe that Taboola is the real deal. The company has done nothing but grow since its inception, and it’s filled with smart individuals who know their industry, specifically the founder and CEO Singolda. On top of that, Taboola’s list of clients speaks for itself, as the company has a partnership with many high-profile sites that receive massive amounts of traffic on a daily basis. Whether you’re a small publisher looking for more traffic or an established site looking for more revenue, or somewhere in between, there’s a good chance Taboola can help.

Obviously, you want to investigate further to find out the specifics of any partnership with Taboola with regard to the monetary transactions that will take place. But Taboola is one of the best content discovery platforms in the industry, and most websites can stand to benefit by initiating a partnership with them.