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Everything You Need to Know About Facebook PPC

Facebook is the world’s largest social network. It’s the second most-visited website on the planet. It’s a huge marketing opportunity – and it’s about time you learned how to launch a good PPC campaign on Facebook.

Today, we’re going to teach you everything you need to know about launching a successful, profitable, and effective pay-per-click marketing campaign on Facebook.

It is likely that everyone on the planet who has regular internet access has went to Facebook.com and created an account/profile to interact and connect with the world at large. What is not so likely for everyone with those “it’s free and always will be” Facebook user accounts, is how they make their money and why it is such a powerhouse in the digital world and it comes down to 3 little letters – ADS.

Yes, advertising is how Facebook makes all of its money and is valued in the billions and billions of dollars is because of their ability and reach to display so many ads to so many people directly to their interests, hobbies and past history of searches and likes.

And the other little 3 letter noteworthy topic of interest would be none other than PPC.

That is where we will begin our Facebook pay per click advertising training guide and marketing strategies to give you a better idea of how they work and why you should be doing it if you are a business, entrepreneur or even interested spectator on why Facebook is such a valued company.

Facebook Pay Per Click is Cheap and Extremely Easy to Target

First, let’s talk about why you might want to add Facebook.com PPC to your online marketing skillset. There are two main advantages of Facebook PPC:

It’s cheap and relatively easy to setup/use
It’s extremely easy to target your demographic
The whole world uses it, potentially massive audience

With a little experience, you can lower your cost per click as low as $0.02. Some of the most talented and versatile Facebook Ad Campaign experts pay even less than that for quality, highly-selective targeted traffic (if done right of course). Before we begin, this is why we must always mention the meaningful importance of getting/following/finding a mentor as a shortcut to show you the ropes and get started better.

Facebook also has one more advantage: they tend to approve ads more quickly. If you’ve ever been frustrated by the 15 hours it takes Google to approve your ads, then you’ll appreciate the 15 to 20 minute response times from Facebook’s PPC ad approval team.

Of course it is worth bring up that just as fast as you get approved you can also get banned/removed all together if you do anything sideways/harmful/inappropriate/misleading etc.

How FB Pay Per Click Marketing Works

There’s no better way to learn about Facebook PPC than Facebook’s own website. Facebook’s Business page features countless tutorials that walk you through the entire process. They’re short enough to read through in a few minutes and they feature up-to-date graphics that show you exactly what you need to do.

Remember: the official Facebook.com is free and always will be – why? Because Facebook makes most of its income from PPC advertisers, marketers, promoters and branders. They’ve made it as easy as possible to launch Facebook advertisements for your business because they have the whole world at your fingertips waiting to see what you have to offer (of value ideally). You can learn more here: https://www.facebook.com/business

Facebook separates its tutorials into four broad sections as well as smaller subsections:

All four sections cover the same subcategories. You get to learn how to setup a business page, reach customers, boost your page to reach more people, track customer actions, choose your advertising audience, and remarket your ads to people who have already visited your site.

Mastering Facebook PPC Marketing Management

Facebook PPC strategies, like most pay per click techniques, take a lot of trial and error to master. You just need to throw yourself out there, create campaigns, track their performance, and tweak, tweak, tweak. Just like they say it requires 7 years or 10,000 hours of practice and experience in order to truly master a skill.

But remember, this is why we recommend the best Facebook PPC training course below that gives you an over the shoulder, on the go instructional manual and video course on how to generate traffic and leads through Facebook.com business marketing advertisements.

Nevertheless, there are some great tips you can still use to kickstart your Facebook PPC campaign:

-Start with An Eyegrabbing Picture That’s Impossible to Scroll Past: Facebook is a picture-dominated website. We mostly scroll through it to look at pictures of friends and family. A successful PPC campaign uses a picture that draws readers’ eyes instantly. For some demographics, that’s a scantily-clad woman (although you have to be very careful with this on Facebook). For other demographics, it’s pictures of money, cars, or vacation destinations.

-Choose a Headline to Match: The picture is almost always the first thing a reader will see on your advertisement. The headline is the next thing they’ll see. Write a headline that makes people curious about your ad. Nobody cares about your brand (unless your brand is famous). Make a headline that makes people laugh or gets them interested. Polish it off with some excellent ad copy and your call to action.

-Test and Run Multiple Versions and Ads: Run multiple ads and edit them until you’re satisfied with the results. PPC experts are rarely 100% satisfied with their advertisements, so you’ll get used to repeating this process and running more and more ads.

-Make Sure Your Landing Pages Are Perfect: One of the worst rookie mistakes to make with PPC is to spend hours creating the perfect Facebook ad – and then ignore your landing page. You’re paying big money for all this traffic and your landing page needs to convert that traffic if you want to make a profit. At the most basic level, your landing page needs to have a clear call to action that corresponds to what was promised in your advertisement. If you promised readers 5 tips on internet marketing, then your landing page should deliver those 5 tips and then feature an email newsletter signup form.

Tips and Tricks – Read Facebook PPC Case Studies

Some of the best sources of information for FB pay per click are Facebook PPC case studies. These case studies explain how much was spent, how much was made, and lessons learned along the way.

It’s the same things you would learn if you tried Facebook PPC yourself – you just don’t have to pay anything.

Some of the best Facebook PPC case studies out there include:

-This guy from ViperChill.com who started out as a Facebook PPC beginner and made $1,000 profit in his first week: http://www.viperchill.com/ppc-case-study/

–This guy from PPCHero.com who spent $500 per day optimizing a client’s Facebook PPC presence in the education niche after noticing that Google AdWords numbers were trickling lower

–This 253% ROI Facebook PPC advertising case study from Zac Johnson (ZacJohnson.com), where he explains how he targeted 300,000 users with a single advertising campaign

Conclusion: Realize that Facebook Ads Only Work for Some Niches

When a Facebook PPC campaign works, it really works. The opposite is also true: in some niches, Facebook advertising just doesn’t work.

Some of the niches that seem to work really well with Facebook advertising are:

-Education and career training

-Fashion and jewelry

-Non-US niches

On the other hand, Facebook PPC doesn’t typically work well with niches catered to young or tech-savvy people (with some exceptions).

If you can keep these lessons in mind, you’ll be a Facebook PPC master in no time.

Recommended Facebook PPC Training System

Do you want the best in FB PPC Advertising & Business Marketing Tips? Then we have a special surprise for you because this is a dynamite interactive training tutorial along with a private Facebook community group discussing all about PPC strategies.

What Is FB PPC Traffic Mastery Course?

I am not supposed to be doing this, but the truth is; the information, knowledge, and experience about Facebook PPC marketing and advertising for businesses and brands shared in Justin Verrengia’s how-to guide on making, earning, and producing hundreds of thousands of leads and dollars in just a few short years.

Here is a once-in-a-life-time inside look (that I might get in trouble for sharing) just to show you they mean business and have this ALL mapped out for you to learn a timeless skill and ability to scale targeted traffic and quality visitors at will just like they have.

Welcome Video (Start Here)

Module / Week 1 : Getting Started In the Trenches

Download Worksheet #1 – Knowing Your Target Audience

Download Worksheet #2 – Jedi Mind Tricks (Solutions to their problems)

Download BIG Picture Process Map

Module / Week 2 : Let The Ads Begin

Module / Week 3: Converting Leads Into Sales

Hypnotic Story Structure (Simplified Story Outline to follow for your FB ads)

Module / Week 4: Maximizing Revenue

7-25-14 Module / Week 5: Bonus Session

9-20-14 Bonus Module / Custom Audiences & Scaling up

11-8-14 Bonus Module / Keyword Research, Ad Frequency And Q&A

1-10-15 Bonus Module / Video Domination + Q&A

3-23-15 Bonus Module / 2015 Facebook Updates

Bonus – “7 Figure Attraction Marketing” Live From Charlotte

This is going to be the most meaningful insight and profitable path to intelligent innovation in terms of using Facebook’s business to business, peer to peer platform to leverage your product, brand, service, opportunity and message.

But wait, there is more inside this well thought-out, results-driven, currently-working, strategy-rich enhanced Facebook PPC campaign course.

Enter,

Bonus Facebook PPC Training Tutorials

This section of the course is designed to give you quick and to the point micro trainings on particular topics. My recommendation to gain the highest and best use out of this training course is to begin with the complete training course under the “FB PPC Traffic Mastery Course” tab first. Then use this section after as a quick reference gateway. Many more of these videos are being worked on and will be added here soon as they are finished so check back soon.

Post Engagement Ad Posting

Click To Website Ad Posting

Watching Numbers And Scaling

How NOT To Get An Account Banned

Important Document – Regarding Facebook Accounts

And of course:

Pay Per Click Bonus FAQ Videos

This 4 week workshop product was originally recorded earlier this year then completely replaced when we redid it later on in the year to provide you with the most up to date value. Below you will find access to these original videos as an added bonus:

Module 1 Bonus: Facebook PPC Best Practices Training