Healthy Chocolate Co.
Based on tantalizing facts like “9 out of 10 people crave chocolate” and “we eat an average of 12 pounds of chocolate per year”, Healthy Chocolate Co. aims to change people’s lives by having them “change their chocolate”.
The concept is simple, actually: chocolate is good for you, numerous studies show this, people love it regardless, and there’s money to be made. Below, you’ll find more detail on Healthy Chocolate Co., the benefits of cacao, and the business opportunity they represent together.
The Company
The Co-Founder and CEO of Healthy Chocolate Co. is Jeanette Brooks (surprise: a woman!) whose background is in education. She also has experience working her way up through the ranks of network marketing.
She also founded Yurika Food Corporation, is a motivational speaker, and was selected as a keynote speaker at a World Conference for Women.
Ms. Brooks is actually the founder of several more businesses, most related to sales.
The Executive Vice President has a background in real estate, where he took over the struggling (and famous) Toll Brothers Inc.’s+ Reno division. Within 3 years he took that company from $15 million to over $140 million in revenue. His strengths are organizational development, customer satisfaction, and staffing.
The VP for Finance has a background working for several Fortune 500 companies and was a Certified Financial Examiner for the State of Nevada. It’s good to have people like that on your side!
In fact, the executive team is impressively well-stocked with seasoned professionals who should lead this company well.
Corporate Social Responsibility
Xoçai®, the real name of the company, practices several green initiatives:
- products are sourced from 100% ethically traded cacao
- cacao is purchased from small family-owned farms on Ivory Coast
- no pesticides are used
- cacao is non-alkalized and cold-processed for optimal Antioxidant retention (yes this really matters, since antioxidant levels decrease significantly with other types of processing)
- no GMOs
- sustainable packing materials
- Acai is harvested from uncultivated areas, not from clear-cutting the Amazon jungle
The Products
The products are appealing for several reasons, among which are taste and health benefits. No need to explain the appeal of eating chocolate, but did you know that cacao, the plant from which chocolate is made, is chock full of antioxidants?
That’s not all…cacao has been shown in clinical studies to have the following health benefits:
- improves cardiovascular health
- boosts mental function
- helps control diabetes
- even assists weight loss
- improves mood
- and more
Antioxidants fight free radical damage, which causes oxidation. Oxidation has been linked to several degenerative diseases as well as the aging process. There are more antioxidants in chocolate than any other substance on earth, according to their Chief Medical Officer.
Products come in the following categories:
- Xocai chocolate
- Xocai Weight loss
- Xocai Energy Drink
- XoVitality Anti-Aging Capsules
- Xophoria Beauty Products
The beauty products are made with cacao, which according to Xocai’s Chief Medical Officer, is nature’s strongest antioxidant. That makes it an incredible anti-aging product.
The Opportunity
Joining the Healthy Chocolate Company costs $39 per year, which allows you full access to purchasing products at wholesale prices, a training kit, and a back office access for the year. Then you can begin building your binary tree, once you place an order for 100 business volume.
Activate your first Business Center by placing an order of 200 BV, giving you access to place two new Associates under you. Activate 3 Business Centers (600 BV) and get 20% shipping discount and place retail volume in your Business Center #2 or #3.
You must place at least 100 PV every 8 weeks in order to remain active.
The retail bonus: purchase a case of product for $110 and sell it for $150, earning $40. There are numerous bonuses etc as well, as you move up in rank and build your tree.
The Healthy Chocolate compensation plan is complex and packed with qualifying statements and many hurdles to jump over.
The Verdict
This company has almost everything in place: an enticing product that’s good for you and backed by science, a management team with seemingly all the right experience, and a company vision that incorporates all the right “green” and corporate social responsibility factors that people love to see these days.
It’s just a shame their compensation plan is straight out the history books: clear as mud.
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