My Emma Review
My Emma is an email marketing service. It is designed for businesses, non-profit organizations, and even individual marketers who have plans to launch marketing campaigns via email and are looking for professional help in doing so.
The Company
Information about the company and its history does not appear to be readily available on My Emma’s website. However, the My Emma website does give the address of its headquarters in Nashville, as well as offices in New York, Portland, and Melbourne, Australia. The website also provides both email and phone numbers by which someone can contact the company.
One interesting feature of My Emma is the presence of pictures of all of the company’s employees on the website, accompanied by their job title. No other information is given, but the pictures are definitely of My Emma’s employees and it does help give the company a personal touch and a friendly face. The My Emma website also provides a list of the charitable projects the company has been a part of during its history, and mentions half a dozen initiatives, some of them dating back to 2003, which provides our best clue as to the age of the company.
The Product
The company is also able to create a custom template for an email campaign that will match the company’s needs and personality. Finally, the company brags that it’s able to provide the technical support that its clients may need.
The software My Emma uses for its email services has been praised by many, and the same is true for the tools the company provides, including statistical analysis and response tracking. This makes it easy to track the success of email campaigns by showing clients how many people have opened an email, looked through it, made a call to action, and shared the information either by forwarding the email or via a social media site.
The Opportunity
The opportunity offered by My Emma is the ability to find a package of products and services that fits what is necessary for your business in a price range that is fair and reasonable. The different packages offered by My Emma are based on the number of people you need to reach with your email campaign. The range starts with 2,500 people and goes all the way past one million with 10 increments in between. For each audience size, there is at least two, but often three, different packages clients can choose.
Most of the time, there is a Pro, Plus, and Premium option, although for high volumes there is only a Plus and Premium option. In most instances, the services and price for each option are spelled out on the company’s website, although some of the larger campaigns will require calling the company for a quote.
My Emma is also able to tailor its campaigns to fit different types of organizations. They can cater to businesses, non-profits, and even universities, showing the diversity and flexibility to accommodate a variety of clients. This is one of the biggest reasons why My Emma has a long list of prominent clients, allowing your organization the opportunity to be in good company if you choose to work with My Emma.
The Verdict
There should be little doubt that My Emma is one of the best firms around when it comes to email marketing. It’d be great to find more information about the company’s history and leadership on its website, but everything else checks out. My Emma offers a wide variety of useful services and employs a large staff that allows the company to dedicate large amounts of time and attention to each of its clients, which is why their customer service is highly regarded.
My Emma is flexible and able to customize their work and services to fit what their client needs, which is always of the utmost importance. The fact that their pricing is based on email volume is fair to organizations both big and small, making them a company that’s inclusive to all that require its services. Finally, the amount that My Emma gives back to charities and organizations in need confirms that it is a top-of-the-line company that can be trusted completely.
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