Content & Commerce Summit Overview
NativeCommerce.com’s first Content & Commerce Summit begins on September 15th. This three-day convention is the place to network and learn more about the world of marketing and ecommerce. Discover what works for companies and what hasn’t been as fruitful. Bloggers, digital marketers, and retailers all have the chance to talk business with experts from companies like Advance Auto, GoDaddy, Google, and Office Depot.
The essence of the Content & Commerce Summit is to address the shift in online marketing. Websites struggle to monetize using traditional advertising strategies, and companies are seeing profits decrease while expenses increase. The goal is to get conversions, whether that involves selling a product or getting people to sign up for your service. Finding middle ground between your company’s message and overall goal is the key focus of this convention.
About Content And Commerce Summit
Located in Austin, Los Angeles, and the Philippines, Native Commerce specializes in marketing, design, and development with the primary goal of building a solid brand. Brands under this company include such names as:
Absolute Wealth
CuteOutfits.com
DIY Ready
Homemade Recipes
Ozark Foods
Pioneer Settler
Stone Mountain
Survival Life
Ryan Deiss, CEO of Digital Marketer, also founded Native Commerce, while Keren Kang is Native Commerce’s CEO. As of 2016, Native Commerce currently ranks 410 with Inc. 5000, is #9 in the list of Austin’s top companies, and has grown more than 900% in the past three years.
The Product
The Content & Commerce Summit beings on September 15th at Hyatt Regency Orlando on International Drive. A reception and early registration take place on the 14th. Multiple business professionals offer their insight during this convention. Topics that will be covered are:
- Content marketing strategies
- Customer behavior
- Digital retail
- Email marketing
- Facebook advertising
- Increasing sales
- Monetizing
- Overseas markets
- Product design/product pages
- Repeat customers
- SEO
- Strategies for success
- Viral videos
Speakers include key figures in Digital Marketer and Native Commerce, as well as:
- James Altucher of The Altucher Report
- Babak Azad of Round 2 Ventures
- Loren Baker of Search Engine Journal
- Tammy Camp of 500 Startups
- Annie Cushing of Annielytics
- Val Duvernet of Advance Auto Parts
- Ezra Firestone of Smart Marketer and ZIpify Apps
- Louis Gray of Google
- Chad Kerby of Infusionsoft
- Larry Kim of WordStream
- Rabia Khalil Mainwaring of Google
- Dr. Eugene Laney, Jr. of DHL Express USA
- Donald Miller of StoryBrand
- Ryan Monahan of Social Media Sharks
- Raj Nijjer of GeoMarketing.com and Yext
- Kathryn Parsons of Office Depot
- Russ Perry of Design Pickle
- Shawn Pfunder of GoDaddy
- Drew Sanocki of NerdMarketing.com
- Sean Switzer of White Plum
- Shirley Tan of Yahoo’s Aabaco Small Business
- Bonnie Voldeng of FedEx
- Jennifer Wolanik of Quality Logo Products
Day 1: Registration opens at 7 a.m. for anyone who did not register the day before. Opening ceremonies take place first thing, with Ryan Deiss as the scheduled keynote speaker at 8:30 a.m. Throughout the day, there are guest speakers, breakout sessions, meals, and a happy hour for networking.
Day 2: The second day sees Roland Frasier of Digital Marketer as the keynote speaker. Network during a fireside chat before heading to breakout sessions. The morning and afternoon sees more speakers, including Lorelei Orfeo of Birchbox, and breakout sessions and ends with a happy hour.
Day 3: The final day of events includes guest speakers, such as Shirley Tan of Yahoo Business, and panels. The afternoon progresses to hands-on roundtables and the closing keynote speech.
Passes into the Content & Commerce Summit retail for $995. Early bird specials of $295 and $495 have expired, but if the convention becomes an annual event, these specials are very worthwhile. Entry into the convention guarantees you access to all three days of the convention, plus the pre-convention day’s reception. All attendees get a goodie bag and access to the trade floor and all networking cocktail hours and events.
The Opportunity
For those looking to market a company or service, there are sponsorships available at the Content & Commerce Summit. A la carte sponsorships start at $1,000 for an advertisement in the summit’s guidebook or adding your brochure to the goodie bag given to each attendee. Silver, gold, diamond, and premier sponsorships are also available and start at $5,000. These sponsorships get you a booth in the convention, ads in the guide, and much more.
The Content And Commerce Summit Verdict
For anyone trying to boost revenues in the very competitive online world, it’s undeniably tough. New sites pop up all the time, and Google changes ranking algorithms regularly making it difficult to remain in the top of the search engine results. Learning how others handle marketing and discovering a few tricks of the trade is a great way to improve your business.
The entry fee of almost $1,000 may seem substantial, but there is a lot to learn at the Content & Commerce Summit. Not only will guest speakers teach the latest in marketing techniques, but it’s a great way to network with others in the field. Guests may pull in new clients, gain work, or simply gain marketing strategies through partnerships and other joint ventures.
The Content & Commerce Summit is meant to do three things:
1. Get you talking about the online marketing methods and business models used by some of the nation’s best businesses.
2. Teach you about new technology, trends, and practices.
3. Allow you to form new friendships, partnerships, and business ventures.
September isn’t too far away. Do yourself a favor and sign up for the Content & Commerce Summit. It’s three days of non-stop marketing and networking that no ecommerce worker should miss.
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