A review of Act-On the automation tool.
Act-On is a piece of software that helps marketers distribute and release content that has been already chosen for their audiences.
The target audience for Act-On is for marketing teams that work for large businesses and organizations. The software’s intent is to make tracking the data of their customers really easy. The data goes really deep and tracks stuff like phone calls, sales, repeat sales, and all sorts of other things. This is a really great tool for managing a large volume of customers. It’s like heaven for marketers.
There are a variety of features and benefits to use by using Act-On. And it is expected given the pretty penny that you have to pay for using it.
600 dollars a month for the Professional account and 2000 dollars a month for an Enterprise account. Talk about pricey. Should be used only for big marketing teams that need help with what they do.
You get 1000 contacts, 50 sales users, and manage 1000 calls a day. This is with the Professional account.
The Enterprise account has much more. You get 10,000 contacts, 100 sales users and get to manage 25,000 calls a day.
The tool allows you to track everything related to marketing. You can track your SEO, the performance of your social media accounts, emails, events, and even how your webinar is doing. It’s very comprehensive. You can customize Act-On however you need it. If you only need to see how your webinar is doing and everything related to that – then you can set up Act-On to just give you webinar stuff.
Act-On’s customizability is their biggest advantage.
You can view the histories of your customers and potential customers. You can create email lists, get data on website traffic, track CRM, and so much more. Act-On automates the entire process of getting traffic and converting them. It increase efficiency.
Pros
The great thing about Act-On is that it’s efficient. You can multiple things within the same platform. You don’t need different programs to do the stuff that it does. It’s an all in one package. Money and time is saved because of this feature. You can use Act-On to track everything. You can track repeat customers, your Facebook ad campaign, your outreach in Minnesota by using radio ads… and so much more. It’s all there with Act-On.
It’s very user-friendly and looks beautiful. The software is easy to use with a short learning curve.
The software is great at giving you important data only. You will know right away whether your campaign is working or not. Whether your adwords campaign is working or if that post you published is doing well or not. Act-On’s greatest strength is telling you right away if what you are doing is working. This saves you a bunch of time as you will be able to immediately cut the stuff that’s not working and focus more on what is doing well.
Cons
The price of the software is the problem with Act-On. There are many people who could benefit from Act-On but because of the price tag, many will shy away from using this wonderful software. That sucks for Act-On as they gear towards small marketing teams as well. Teams that can’t afford to spend money on Act-On will lose out on all of their amazing features. Perhaps, it would be good of them to make a plan that is just for them. It’s their call. Act-On’s flaw is that they don’t allow you to demo the software extensively. This is making them lose a lot of business because most companies out there decide; if a particular software works for them based on testing it for some time.
You need to think real hard about the utility that Act-On will provide you. The price tag that you have to pay for this software is quite a huge investment. Therefore, you need to decide on whether you will actually make the best out of Act-On. If you feel like you will utilize all of Act-On’s features then perhaps it is right for you.
Another factor to consider is whether other people on your team will be on board to use Act-On. A big mistake that companies do when investing in software is realize that most people on their team aren’t using the software. So, when managing your team you need to make sure that this software will be actually used by everyone. Don’t waste money. Make sure to offer comprehensive support to those who are learning Act-On. There is a learning curve to using the software and people might find it difficult to use.
You will be able to maximize the use of the software if your entire team is on board to using it. This tool will allow you to be more efficient with how you manage your marketing efforts.
Conclusion
There are major companies like Xerox or Swarovski that is using Act-On for their marketing team. There’s a huge possibility that you are being swayed by this fact. Don’t let it fool you. Carefully, consider whether Act-On will be the right choice for your company.
Act-On is easy to use and makes it really efficient to manage your marketing. It covers the two most important aspects in this industry. That being tracking your traffic and conversions. You’ll be able to manage everything that is important in marketing/social media.
Automation is always good for any business out there. Who doesn’t want to save more time on tasks that can be outsourced away? Not only does this boost efficiencies but it also boosts profits. You can increase employee productivity and save a lot of time. You can do all sorts of things like manage your SEO, your social media accounts, your landing pages, lead generation, paid traffic, and so much more.
Everything is goes smoother and easier with Act-On.
And even if you don’t purchase Act-On you should definitely consider getting a tool that automates your marketing. This will improve your life and your business will love you for it. Because you will be able to focus on other things that matter more to you. Try out Act-On.
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